Most Common Analysis Tasks

A guide is available to work through some of the most common analysis tasks in market research, using DataCracker: http://mktresearch.org/wiki/DataCracker_Tutorial

The tasks are:
  • Importing the data into the software.
  • Creating top 2 box scores on some brand attitude charts.
  • Crosstabbing the questions in the survey by age and gender.
  • Creating a simple predictive model.
  • Creating market segments.
  • Reporting and sharing the results.
  • Importing the data into the software.
  • Creating a Summary Report.
  • Summary tables of grid questions.
  • Creating a crosstab.
  • Filtering.
  • Creating NETs.
  • Rebasing tables.
  • Charts.
  • Simple predictive model.
  • Creating market segments.
  • Reporting and sharing results.

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