# Create Groups/Segments

*Create Groups/Segments*is conducted by selecting

**Insert > Analysis > Groups/Segments**.

A tutorial video is available as well as a walkthrough on our blog.

The analysis that is conducted is known as

*latent class analysis,*and it identifies groups of respondents in the data that have given similar responses (i.e., are homogeneous).

The number of groups is automatically selected using the

*Bayesian Information Criterion (BIC)*.

Please refer to http://mktresearch.org/wiki/Latent_Class_Analysis for a general discussion of latent class analysis which includes: an explanation of how the number of groups/segments are selected and a discussion of how to interpret the outputs produced by DataCracker.